Cyber Strategy
Cyber Secure
Cyber Operations
Cyber Response
Cyber ResilienceMarketing Manager
Company
Careers
Marketing Manager
Full Time
Dubai Office
Position Overview
We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing initiatives to promote our cybersecurity services, drive brand awareness, and generate leads. This role requires a creative thinker with a strong understanding of cybersecurity trends and technologies, as well as proven experience in developing and implementing successful marketing campaigns.
Responsibilities
- Develop and execute comprehensive marketing initiatives to promote our cybersecurity solutions and drive business growth.
- Create compelling marketing collateral, including website content, data sheets, and presentations, to effectively communicate our value proposition to target audiences.
- Manage digital marketing initiatives, including website optimization, email marketing campaigns, social media engagement, and online advertising.
- Handle website maintenance, user experience and search engine optimization, troubleshooting and updating website content to ensure optimal performance and lead generation.
- Design, create, and secure WordPress sites, ensuring ongoing maintenance and updates of themes and plugins. Proficient in popular page builders like Elementor and WP Bakery, plugins like Elementor Pro, Yoast SEO and Wordfence.
- Prioritize website security to mitigate threats and vulnerabilities, while actively monitoring performance and troubleshooting issues like theme, plugin or code conflicts.
- Regularly update website content, including creating new pages, blog posts, and other relevant information using page builder plugins. Implement effective search engine optimization (SEO) strategies to enhance website visibility and ranking.
- Coordinate and manage participation in industry events, conferences, and trade shows to enhance brand visibility and establish thought leadership in the cybersecurity space.
- Collaborate with cross-functional teams to develop integrated marketing campaigns that align with business objectives and drive measurable results.
- Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and innovation.
- Monitor and report on the performance of marketing campaigns, using key metrics to measure effectiveness and optimize strategies for maximum impact.
- Stay up-to-date on cybersecurity industry trends, emerging technologies, and best practices to inform marketing strategies and tactics.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
- Minimum of 5 years of experience in marketing roles, with at least 3 years of experience in cybersecurity or technology-related industries.
- Proven track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
- Strong understanding of cybersecurity concepts, technologies, and market dynamics.
- Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate complex ideas.
- Proficiency in digital marketing tools and platforms, including Google Analytics, WordPress CMS, SEO tools, Adobe Creative Suite, CRM, email marketing and social media management platforms.
- Possess proficiency in front-end technologies, including HTML5, CSS3, JavaScript, and jQuery.
- Highly analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Position Overview
- We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing initiatives to promote our cybersecurity services, drive brand awareness, and generate leads. This role requires a creative thinker with a strong understanding of cybersecurity trends and technologies, as well as proven experience in developing and implementing successful marketing campaigns.
Responsibilities
- Develop and execute comprehensive marketing initiatives to promote our cybersecurity solutions and drive business growth.
- Create compelling marketing collateral, including website content, data sheets, and presentations, to effectively communicate our value proposition to target audiences.
- Manage digital marketing initiatives, including website optimization, email marketing campaigns, social media engagement, and online advertising.
- Handle website maintenance, user experience and search engine optimization, troubleshooting and updating website content to ensure optimal performance and lead generation.
- Design, create, and secure WordPress sites, ensuring ongoing maintenance and updates of themes and plugins. Proficient in popular page builders like Elementor and WP Bakery, plugins like Elementor Pro, Yoast SEO and Wordfence.
- Prioritize website security to mitigate threats and vulnerabilities, while actively monitoring performance and troubleshooting issues like theme, plugin or code conflicts.
- Regularly update website content, including creating new pages, blog posts, and other relevant information using page builder plugins. Implement effective search engine optimization (SEO) strategies to enhance website visibility and ranking.
- Coordinate and manage participation in industry events, conferences, and trade shows to enhance brand visibility and establish thought leadership in the cybersecurity space.
- Collaborate with cross-functional teams to develop integrated marketing campaigns that align with business objectives and drive measurable results.
- Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and innovation.
- Monitor and report on the performance of marketing campaigns, using key metrics to measure effectiveness and optimize strategies for maximum impact.
- Stay up-to-date on cybersecurity industry trends, emerging technologies, and best practices to inform marketing strategies and tactics.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
- Minimum of 5 years of experience in marketing roles, with at least 3 years of experience in cybersecurity or technology-related industries.
- Proven track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
- Strong understanding of cybersecurity concepts, technologies, and market dynamics.
- Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate complex ideas.
- Proficiency in digital marketing tools and platforms, including Google Analytics, WordPress CMS, SEO tools, Adobe Creative Suite, CRM, email marketing and social media management platforms.
- Possess proficiency in front-end technologies, including HTML5, CSS3, JavaScript, and jQuery.
- Highly analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Dubai